work /
Business Bay
work
landscape architecture
urban design

Design and documentation of public spaces around Business Bay, Dubai.

context /

SWA Group - 2013

team /

Natasha Beard - Project Lead

Scott Liang - Environments Design, Documentation

Luxigon - Renderings

At SWA Group, I was part of a team that designed and documented a proposal for Business Bay, a massive redevelopment project in Dubai, UAE.

Aerial of the site (roughly 2.5 miles from end to end)

Scope of the intervention

Street elements designed for Business Bay (rendering provided by Luxigon)

Street elements designed for Business Bay (renderings provided by Luxigon)
Cross-section of the east end

Cross-section (transverse) of the east end

East end at night (rendering provided by Luxigon)

Parkscape designed by SWA (rendering provided by Luxigon)

5. Researcher Portal

Lastly, the third leg of the stool: the product that researchers (Vetty employees) use to actually conduct the background checks.

Product principles:

  • Speed. Make tasks easily identifiable.
  • Efficiency. Focus on minimizing redundancy; at high volumes, every redundant action is magnified (even eye movement should be considered).
  • Memory management. The UI should work to minimize information that the user has to hold in memory.
  • Power users. Due to training, higher complexity in exchange for higher power is OK.

This is a basic researcher workflow. Note that it is divided into 3 stages:

Generally, teams of researchers are assigned to different accounts, with each member taking on a specific phase. Due to Vetty's limited resources, individual researchers take on their own accounts and conduct all 3 phases.

5.1. Researcher Dashboard

The main focus of the researcher dashboard is the "Adjudication Needed" column, which uses a simple "yes" or "no" to indicate when there is a pending task. Hovering over the cell in the column brings up more detailed information.

Because researchers are trained users, the dashboard can adopt more complexity for more power. Below, custom components that allow each column to be independently searchable:

5.2. Candidate Details

Much like the client portal (for account managers), the candidate details are where most of the tasks are done:

Key items:

  • The reference panel can be brought up at any time for glanceable information (for example, the researcher may need to compare SSN trace results with national criminal results). The panel eliminates the need to scroll back and forth. Furthermore, it includes a notes section for each candidate, eliminating the "mountain of sticky notes" that researchers previously had to deal with.
  • All top-level information is easily glanceable in the left navigation panel.

The researcher portal is now undergoing a major redesign to accommodate larger teams. Stay tuned!

Conclusion

Whew, that's it! A complete Consumer Reporting Agency platform from scratch. As of this writing, Vetty has experienced a 10x increase in MRR and is now undergoing a serious M&A bid. If you have any questions, or would like to work together, please don't hesitate to reach out at hello@scottliang.com.